We help sports equipment brands, fitness retailers, and sports organisations build audiences and drive consistent ecommerce revenue — through SEO, Google Ads, and conversion-optimised online stores.
Independent sports brands lose sales to Amazon and JB Hi-Fi not because their products are worse — but because they lack the search visibility and conversion optimisation to compete.
High bounce rates, abandoned carts, and visitors who browse then leave. Most sports brand websites are not built for conversion — they're built to display products.
Sports customers buy from brands they trust. Without content, social proof, and a compelling brand narrative, you're just another listing in a crowded market.
Instagram followers don't pay the bills. Converting social audiences into actual customers requires a proper funnel — from content to store to checkout.
High-converting Shopify or WooCommerce stores built for sports brands — product filtering, bundle builders, size guides, and checkout flows that reduce abandonment.
Rank for product-specific and category searches like "BJJ gear Australia", "sports compression wear online", and "custom team uniforms". Build traffic that compounds over time.
Product listing ads, shopping campaigns, and branded search protection. We manage Google Ads accounts that drive profitable ecommerce revenue, not just clicks.
Brand-building content, athlete collaborations, and social campaigns that grow your audience and drive repeat purchases — not just one-time buyers.
Not just a badge — Google has verified our team's certifications, performance metrics, and account management standards.
Every campaign benefits from AI-assisted research, content, and optimisation. Faster results, less wasted spend.
We have worked in your sector and understand your customers' search behaviour, decision triggers, and objections.
We report on revenue, leads, and rankings — not sessions and impressions. Your bottom line is the only metric that matters.
Month-to-month on every service. You stay because of results — not because of a contract.
Your accounts, your data, your website — always. No agency-owned accounts, no held-hostage assets.
We have built and grown multiple sports ecommerce brands — Grip Sport (BJJ equipment), Hit Run Gear (cricket), Seven X Sports, and Tenth Sports. Each project involved a full ecommerce build, SEO strategy, and ongoing digital marketing to grow revenue from organic and paid channels.
For most sports brands, Shopify is the best choice — it handles inventory, payment processing, and international shipping out of the box, and its ecosystem of apps covers almost every ecommerce need. For brands already on WordPress or those needing deep content integration, WooCommerce is a strong alternative. We build on both platforms and will recommend the right fit based on your product range, budget, and growth plans.
Sports equipment SEO focuses on three areas: product page optimisation (targeting specific product names and specifications), category page SEO (targeting broader terms like "BJJ rashguards" or "cricket batting gloves"), and content marketing (how-to guides, comparison articles, and training content that builds authority and captures research-phase traffic). We map your full keyword landscape before building a strategy.
Product-level keywords and long-tail terms typically show ranking movement within 60 to 90 days. More competitive category and brand terms take 4 to 6 months to reach meaningful positions. Google Shopping campaigns can drive sales from day one — we typically run paid and organic in parallel so you have immediate revenue while SEO builds.
Yes. Several of our sports clients sell across Australia, the UK, and the US. International SEO for ecommerce involves hreflang implementation, geo-targeted landing pages, international Google Shopping feeds, and currency and shipping configuration. We have built and marketed sports ecommerce stores with multi-country reach.
Yes. Google Shopping is one of the highest-ROI channels for sports ecommerce. We set up and manage Merchant Center feeds, Shopping campaigns, and Performance Max campaigns. Proper product feed optimisation — titles, descriptions, attributes, GTIN data — is the biggest lever for Shopping performance, and it's often where sports brands are leaving the most money on the table.
It depends on whether you need a new store built or want to grow an existing one. Ecommerce website builds typically start from $1,500 to $4,000. Ongoing SEO management starts from $500 per month. Google Ads management starts from $200 per month in management fees, with ad spend on top. We provide a full proposal with itemised pricing after an initial consultation.
No sales pitch. No fluff. Just an honest look at your digital presence and a clear plan to grow it — free, with no obligation.
