We manage Google Ads campaigns end-to-end — from strategy and setup to daily optimisation and reporting. Our AI-assisted bidding strategies reduce wasted spend and drive more qualified leads.
We manage every type of Google Ads campaign — from search to shopping to display — with a unified strategy built around your business goals.
Capture high-intent buyers actively searching for your product or service. We write compelling ad copy, structure tight ad groups and continuously optimise for quality score.
Build brand awareness and retarget website visitors with visually compelling display ads across Google's network of 2 million+ websites.
For ecommerce businesses, we set up and manage Shopping campaigns that put your products in front of ready-to-buy customers with optimised product feeds.
Video advertising campaigns on YouTube — from skippable in-stream ads to bumper ads — targeting by demographics, interests and search behaviour.
Re-engage visitors who left your site without converting. We create highly targeted remarketing lists and tailor messaging to move prospects through the funnel.
AI-powered Performance Max campaigns that use Google's machine learning to reach customers across Search, Display, YouTube, Gmail and Maps.
We set up complete conversion tracking — calls, form fills, purchases — so every dollar of ad spend is tied to a real business outcome.
Live reporting dashboards showing impressions, clicks, conversions, ROAS and spend — updated in real time, accessible 24/7.
We start with a full audit of your existing Google Ads account — identifying wasted spend, quality score issues, and missed opportunities.
We build campaigns from the ground up with proper account structure, negative keyword lists, audience targeting and smart bidding strategies.
Daily optimisation — adjusting bids, pausing underperformers, testing new ad copy and expanding on what's working to reduce CPA continuously.
Monthly performance reports with actionable insights. As performance improves, we scale winning campaigns to grow your volume while maintaining efficiency.
We use Google's Smart Bidding alongside our own AI tools to set bids at the keyword and device level — maximising conversions for your budget.
You own your Google Ads account. We manage it — you can see everything at any time. No black boxes, no lock-in.
One point of contact who knows your campaigns inside-out. Direct communication, fast response times.
Every decision we make is tied to your conversion goals — not vanity metrics. We care about leads and revenue, not just clicks.
We use the Google Ads API to manage campaigns programmatically — enabling faster optimisations, bulk changes and custom reporting.
Month-to-month management. We keep clients because of results, not contracts.
One of the most common questions we get: "How much should I spend on Google Ads?" Here's an honest, data-backed answer based on 50+ campaigns managed across multiple markets.
Your total Google Ads investment has two components: ad spend (money paid directly to Google for clicks) and management fee (what you pay us to run the campaigns). These are separate. We never take a percentage of your ad spend — our fee is a flat monthly rate, so we have no incentive to inflate your budget.
Ad spend goes 100% to Google. Management fees go to strategy, daily optimisation, reporting, and the time we spend making your campaigns profitable.
| Business Type | Minimum Ad Spend/Month | Expected CPA Range |
|---|---|---|
| Local Service (trades, taxis, cleaners) | $500–$800 | $15–$45 per lead |
| Professional Services (legal, accounting) | $1,000–$2,500 | $40–$120 per lead |
| Healthcare & Allied Health | $800–$1,500 | $25–$80 per lead |
| Ecommerce (product sales) | $1,000–$3,000 | 3–6x ROAS target |
| SaaS / B2B Lead Gen | $1,500–$5,000 | $50–$200 per trial/demo |
| Hospitality (restaurants, venues) | $400–$800 | $10–$30 per booking |
Estimates based on typical market averages. Actual results depend on industry competition, geographic targeting, landing page quality and campaign history. We provide a specific budget recommendation after a free audit of your market.
Google Ads and SEO serve different stages of business growth — and the best results come from running both together.
Google Ads is best when: you need leads now, you're launching a new business with no organic rankings, you're entering a new market, or you're running a promotion with a hard deadline.
SEO is best when: you're building long-term visibility, you want traffic that doesn't stop when you pause spending, and you're targeting informational queries that warm up prospects before they're ready to buy. Most of our clients run both — Ads for immediate lead flow, SEO for compounding growth.
We recommend starting with at least $500–$1,000/month in ad spend to generate meaningful data. Most small-medium businesses see the best results with $1,500–$5,000/month. The right budget depends on your industry, competition and goals — we'll recommend a starting budget after reviewing your market.
No. We can set up a new Google Ads account for you, or take over management of an existing one. You always retain full ownership and access to the account.
We use the Google Ads API to manage campaigns programmatically on behalf of our clients. This allows us to make bulk optimisations faster, build custom reporting dashboards and connect campaign data with your other business tools. All API access requires explicit written authorisation from each client.
Google Search campaigns can drive leads within days of launch. However, it typically takes 30–60 days of data collection and optimisation to reach peak performance. SEO takes longer; Ads are faster.
Campaign setup or restructure, ongoing optimisation (bids, keywords, ad copy), weekly performance checks, monthly detailed reports, and direct communication with your account manager.
Get a free, no-obligation audit and proposal. We'll show you exactly what's holding your business back — and how to fix it.
