A new website and local SEO for a brow and lash studio in Hampton, Victoria. Monthly Google clicks roughly tripled in 2026.
Brow & Lash Queen is a brow, lash and facial studio on Hampton Street in Hampton, Victoria. We rebuilt its website on a custom theme and took over its local search and social media in August 2026. Monthly clicks from Google search have roughly tripled, from about 50 early in the year to 160 in October.
The studio sits on a busy Bayside shopping strip with a large lash competitor a few doors away. It needed to win the local searches people make before they book or walk in.
From January to March 2026 the site earned between 48 and 56 clicks a month from Google. In January it appeared in search only about 2,000 times.
Visitors wanted to see treatments and prices quickly. The website price list also had to match the online booking menu exactly, so nobody books expecting a service that is not on offer.
A well known lash brand with a large social following trades nearby. A small studio needed clear local signals and useful answers to stand out in search.
We wrote questions and answers people actually ask: whether the studio sees clients from Brighton and Sandringham, where to park on Hampton Street, how far it is from Hampton Station, and whether it opens late or on weekends. We added local business structured data and reviewed the Google Business Profile. The site also says walk ins are welcome for most brow services.
We published guides on how long lash extensions last, brow lamination versus microblading, and eyebrow threading versus waxing. They answer the questions clients ask before a first visit and give Google more reasons to show the studio.
We run the studio’s social media alongside the website, so the work, the prices and the offers say the same thing everywhere.
Monthly clicks from Google were 48, 56 and 49 from January to March 2026. After the new site and local SEO they reached 94 in August, 146 in September and 160 in October, with October counted only to the 25th. That is roughly three times the early year level. Monthly impressions grew from about 2,000 in January to about 13,000 in October.
See the live site at browandlashqueen.com.au, and read more about our local SEO and web design work.
No sales pitch. No fluff. Just an honest look at your digital presence and a clear plan to grow it. Free, with no obligation.
