ERA Pro Care: Web Design and Development

Project Overview

ERA Pro Care is a cleaning and property maintenance business based in Corrimal and Campbelltown, serving Wollongong, the Illawarra and Sydney. We designed and built its first website on a custom WordPress theme: 14 pages that put cleaning first and cover the trades the team also offers.

The owner came to us with a newly registered domain showing only a parked page. His brief was simple: include every service, but make cleaning the main focus.

The Challenge

A new business with no web presence

There was no website, no service list online and nothing for Google to show. Every page, heading and call to action had to be written from scratch.

Many services, one clear lead

The business offers home and office cleaning first, then lawn mowing, painting, handyman work, electrical and plumbing. The first reference site the owner shared was a handyman business, so the plan had to change to a cleaning led structure while still giving every trade its own place.

A crowded business name

Several Australian cleaning and care businesses trade under similar names. The site needed strong location and service signals so customers and Google can tell ERA Pro Care apart.

What We Did

A cleaning first structure

The homepage opens with cleaning and property maintenance, then lists every service in the owner’s order of priority. Each service has its own page with what is included:

• Residential cleaning, end of lease cleaning, commercial and office cleaning, and NDIS household cleaning.
• Lawn mowing, painting and handyman work.
• Electrical and plumbing for homes and small businesses.

Clear local signals

A service areas page covers Wollongong, the Illawarra and Sydney, and the base suburbs appear near the top of the homepage. The phone number sits in the header of every page, and each page title names the service and the region.

Built to win quotes

Every page leads to a free quote or a phone call. A three step section explains how a job works: tell us what you need, we quote a price, we turn up and do it. A questions section answers what people ask before they book, and the price is agreed before any work starts.

Results

The site is live at eraprocare.com.au with 14 pages: the homepage, nine service pages, a services overview, a service areas page, an about page and a contact page. Customers can see in seconds that ERA Pro Care cleans first and handles the trades too, and every page has a clear way to call or ask for a quote.

The site gives the business a proper base to grow from in local search. Read more about our web design and development work.