Send My Gift: Shopify Store and SEO

Project Overview

Send My Gift is a gifting brand in Pakistan that delivers gift boxes, hampers, baskets and bouquets in Lahore and Gujranwala. We built and run its Shopify store, its search work and the order system behind it. Clicks from Google search went from 6 in July 2026 to 1,295 in October.

Cakes, flowers and chocolates sit alongside the gifts as extras, so the store has to sell a finished gift, not a single item. Most customers want to talk an order through before they pay, so the site starts that conversation on WhatsApp with the details already filled in.

The Challenge

A large catalogue to browse on a phone

The store carries more than 350 products across 50 collections, and 86% of visits come from phones. Shoppers needed to find a gift by who it is for, the occasion and the budget, not by scrolling a long grid.

Orders happen in conversation

Customers ask about delivery dates, flavours, the name on the cake and what each gift costs. A standard cart and checkout does not match how most people here buy gifts, so the website had to hand over a complete order to the team on WhatsApp.

Starting from zero in search

The domain had almost no search presence. In July 2026 it earned 6 clicks from Google, and product pages were missing from Google’s shopping results because of how their price data was marked up.

What We Did

A Shopify store built for gifting

• A gift finder on the homepage: who the gift is for, the occasion and the budget.
• Collections for gift boxes, hampers, baskets and bouquets, plus occasion and relationship collections such as sister, parents and in laws.
• Structured details on every product: what is inside, who it suits and a delivery note.
• Today and Tomorrow date buttons, a city choice with delivery times, and extras that add to the gift in one tap.

WhatsApp ordering with the details attached

Every product page sends a ready message to WhatsApp carrying the date, flavour and name on the cake. Each WhatsApp order click is tracked in GA4 as a key event, so we can see which pages start orders. Customers can also save dates they want to remember and get a reminder email before the day.

Search work and a gift ideas page

We wrote titles, descriptions and copy for the main collections and fixed the product structured data so products can show in Google’s shopping results. We also built a gift hamper ideas page of past orders, with photos, short muted videos, what was inside each gift and the price. Each gift has its own page, and a media sitemap helps Google find the images and videos.

An order system for the team

Behind the store we built a custom order management system. It holds the order book and delivery dates, sends the reminder emails, and uploads each order’s photos and videos straight to a private cloud folder, which also feeds the gift ideas page.

Results

Clicks from Google search grew every month: 6 in July, 274 in August, 919 in September and 1,295 in October 2026, with October counted only to the 25th. That is 4.7 times the August figure. October also brought about 75,000 impressions in Google search.

The live store at sendmygift.pk now lets customers pick a gift, choose a date and city, add extras and send a complete order on WhatsApp in a few taps. See how we approach ecommerce builds and SEO and content.