Select Home Loans — Website Development

Project Overview

Select Home Loans is a South African financial services provider offering personalized home and personal loan solutions. Their existing website was outdated and lacked the functional tools modern users expect from a loan service provider.

Objectives

Professional Website Redesign

Redesign the existing website to reflect a professional and trustworthy brand image

Seamless Loan Application Process

Provide a streamlined loan application experience

Enhanced Mobile & User Experience

Improve mobile responsiveness and user navigation

Smart Tools & Secure Integrations

Integrate tools like loan calculators and secure forms

Strategy & Solutions

Website Redesign & WordPress Customization

• Rebuilt the website using custom WordPress development to ensure flexibility
• Created new layouts for services, FAQs, testimonials, and application guidance
• Used a clean, modern design with a reassuring color palette that reflects financial trust

User Experience (UX) Enhancements

• Designed an intuitive UX flow to guide users from loan inquiry to application submission
• Optimized site structure with strategic CTAs for different loan types
• Integrated a fully responsive layout to ensure a seamless experience across devices

Loan Application Tools

• Added a Gravity Forms-based secure application form with custom logic for loan types
• Embedded a custom loan calculator to give users instant estimates and boost interaction
• Ensured GDPR-compliant handling of submitted data with confirmation workflows

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

CONTACT US TODAY – LET US ELEVATE YOUR SEO PERFORMANCE

Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

CONTACT US TODAY AND DISCUS YOUR COMPAIN

Impact

• Website now supports a professional online lending experience, boosting credibility
• Enhanced mobile usability and conversion rate through responsive design
• Improved lead capture and application flow via well-placed forms and calculators
• The company reports higher engagement from users due to improved clarity and speed

Tools & Technologies

• WordPress (Custom Theme & Plugins)
• Gravity Forms with conditional logic
• Responsive Design (Bootstrap Framework)
• UX/UI Design in Adobe XD

Select Home Loans now has a sleek, conversion-focused digital presence that aligns with modern customer expectations in the financial services sector.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

REQUEST FOR QUOTE