Lilydale Taxis — Website & GMB Optimization

Project Overview

Lilydale Taxis is a local taxi company operating in Lilydale and the Yarra Valley region of Australia. Their goal was to enhance digital visibility and improve the booking experience for local users.

Challenges Faced by Lilydale Taxis

Prior to our engagement, the business struggled with

Outdated Website

Lack of an optimized, modern website

Low Local Visibility

Poor local visibility on Google Search & Maps

No Brand Identity

No clear visuals or style, making the brand hard to recognize or trust.

Weak Google Profile

Incomplete or outdated Google My Business profile

Solutions Delivered

We rolled out a multi-phase optimization and advertising strategy:

Phase 1

Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2

Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management.

SEO Strategy

Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO.

Google Ads Campaigns

Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design

Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content

Created visually aligned content for promotions, new arrivals, and engagement.

Solutions Delivered

WordPress Website Development

• Developed a clean and responsive WordPress website
• Integrated Gravity Forms to allow custom bookings
• Improved user navigation with mobile-first approach

Google My Business Optimization

• Updated business categories, service areas, and contact details
• Added professional images, regular posts, and service highlights
• Implemented local SEO strategies to boost map pack rankings

Branding & Visual Identity

• Created a professional logo and brand color palette
• Ensured branding consistency across website, GMB, and social media assets

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Results & Business Impact

• Achieved top 3 local rankings for target keywords in Lilydale and nearby areas
• Improved booking form submission rate and customer engagement
• GMB profile now drives a significant portion of inbound leads
• Enhanced online credibility through a polished brand image

Technical & UX Highlights

• Custom booking form with service selection
• Fast-loading mobile design with optimized page speed
• SEO-friendly structure with schema and sitemaps
• Integrated contact CTAs with click-to-call and route buttons

Thanks to this transformation, Lilydale Taxis now ranks higher in search results, receives more local inquiries, and enjoys a seamless online presence.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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