RDM Dental — Website, SEO & Product Catalog

Project Overview

RDM Dental is a U.S.-based dental instrument supplier offering a massive inventory of over 10,000 items used in general and specialized procedures. The goal was to build a professional e-commerce platform optimized for search engines and user-friendly catalog navigation while also enabling future multichannel expansion.

Objectives

Scalable WooCommerce

Build a scalable and clean WordPress WooCommerce website

Efficient Catalogs

Optimize catalog management for thousands of SKUs

Amazon & eBay Ready

Prepare for future integrations with Amazon & eBay

Ecommerce SEO

Improve search engine visibility (Ecommerce SEO)

Pro Product Display

Enable strong branding and professional product presentation

Strategy & Solutions

E-Commerce Website Development

• Designed a modern, responsive WooCommerce store with category-based navigation
• Developed product pages for high-volume instruments like orthodontic pliers, surgical kits, etc.
• Optimized page structure for speed, indexing, and mobile experience

Product Catalog Setup & Optimization

• Created and uploaded a structured, searchable product catalog with proper SKU logic
• Ensured accurate attributes (material, use-case, size, etc.)
• Integrated advanced search and filters to help users navigate large inventory

Multichannel Readiness

• Prepared backend to sync with Amazon and eBay listings (category mapping + feed compatibility)
• Created separate content guidelines for multichannel product upload strategy

Ecommerce SEO Implementation

• Keyword strategy for dental instruments (amalgam carvers, explorers, scalers, etc.)
• Optimized product titles, URLs, and metadata
• Structured data/schema added for better Google indexing
• Implemented internal linking between categories and blogs for improved crawlability

Product Photography & Content

• Designed clean, consistent product photo templates for uniformity
• Created professional imagery and detailed descriptions to build trust with dentists and procurement teams
• Added comparison tables where applicable to highlight feature differences

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Impact

• Increased organic traffic from product- and category-level SEO
• Smooth product browsing experience with reduced bounce rate
• Ready to expand on Amazon and eBay with minimal setup effort
• Gained interest from bulk buyers and dental clinics due to professional presence

Tools & Technologies

• WordPress + WooCommerce
• Yoast SEO, WP All Import
• Adobe Photoshop for product editing
• Amazon & eBay listing tools (CSV prep)

RDM Dental now has a solid digital foundation with SEO, structure, and scalability built-in to dominate in both direct and multichannel ecommerce platforms.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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