Chaman Restaurant — Website & Digital Marketing

Project Overview

Chaman Restaurant is a halal Pakistani restaurant based in the Bronx, New York, known for its rich Asian flavors and traditional recipes. The restaurant partnered with us to elevate their digital presence and streamline internal operations through a modernized tech and design strategy.

Challenges Faced by Chaman Restaurant

Prior to our engagement, the business struggled with

Online Menu & Ordering

A structured online menu or ordering system

Consistent Brand Identity

A strong brand identity and visual consistency

Social Media Presence

Online presence and engagement through social media

Integrated POS System

Integrated POS system for better order and inventory tracking

Solutions Delivered

We rolled out a multi-phase optimization and advertising strategy:

Phase 1

Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2

Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management.

SEO Strategy

Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO.

Google Ads Campaigns

Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design

Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content

Created visually aligned content for promotions, new arrivals, and engagement.

Solutions Delivered

WordPress Website Design

• Developed a responsive WordPress website highlighting full menu sections with high-resolution images
• Integrated online ordering modules for dine-in, pickup, and delivery
• Created SEO-friendly landing pages for key dishes and cuisines

Branding, Print & Visuals

• Revamped the brand with new color palette, logo alignment, and food-focused UX
• Designed print-ready catalogs, posters, flyers, and table menus to unify offline and online branding

Social Media Management

• Managed Facebook, Instagram, and Google Business accounts
• Designed custom social creatives and menus for posting
• Executed promotional campaigns for weekend specials, Ramadan deals, and events

Point of Sale (POS) System Integration

• Implemented a restaurant POS system for order processing, table tracking, and kitchen display
• Integrated inventory and cash register management
• Enabled automatic daily reports and analytics dashboard

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Results & Business Impact

• 35% increase in online orders within the first 3 months
• Improved kitchen and counter operations with POS dashboard
• Gained consistent social media engagement, including 2 viral reels and 5K+ organic reach
• Brand now reflects premium Pakistani cuisine, appealing to both dine-in and delivery audiences

Technical & UX Highlights

• Seamless menu navigation and responsive food categories
• POS supports multi-device use (tablet + desktop)
• Print and digital media harmonized for consistent identity
• Optimized site for local SEO + food-related queries in Bronx, NY

Chaman Restaurant now enjoys a streamlined operation from table to takeaway, backed by a digital-first experience that drives both customer satisfaction and business growth.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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