Delicia Bakery & Café — Digital Marketing & CRO

Project Overview

Delicia is a well-known pastry shop, bakery, and cafe located in the capital city of Norway. It is popular for its fresh and high-quality pastries, bread, cakes, sweets, and specialty coffee. Delicia uses natural ingredients in all its products and avoids preservatives, artificial flavors, and too much sugar.

The cafe also offers many choices for people with different food needs, including halal, vegetarian, vegan, lactose-free, and gluten-free options. Delicia has two main branches: one in the city center and another inside a busy shopping mall.

Challenges Faced by Delicia

Even with their high-quality products and well-known locations, Delicia still faced many challenges that slowed their online and offline growth.

SEO & Local Search

Weak keywords and an unfocused local SEO approach made it hard for them to get visitors online and attract customers.

Graphic Design

Uneven visuals and poor localization reduced the brand’s impact. This made it harder for people to connect with it.

Social Media

Little customer interaction and not enough local stories reduced the brand’s connection with people in the community.

Paid Search (SEM)

The absence of targeted local ads allowed competitors to dominate digital ad spaces.

Solutions Delivered

To address these challenges, MH Tech Solutions developed a comprehensive and locally focused digital marketing strategy tailored specifically to Delicia’s target audience and market in Norway.

SEO

Started with low-competition keywords and gradually moved to high-volume local keywords to improve rankings and visibility.

Graphic Design

Refined the brand identity with clean, modern visuals aligned with Norwegian aesthetics.

Social Media

Created engaging, interactive, and locally inspired content to increase audience connection.

SEM

Launched geo-targeted ad campaigns with localized messaging to attract nearby customers.

Results We Obtain

Before we started working together, Delicia had a strong name in the real world, especially in its region, but they struggled to turn that good reputation into a solid and effective online presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

From Q1 2022 to Q3 2024, we achieved a conversion value of NOK 127 million, with a total advertising cost of NOK 14.8 million. This resulted in an impressive ROAS of 860.29%, clearly demonstrating how our SEM campaigns generate high returns and efficient budget utilization. The results confirm that our strategy is delivering real business results.

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Results Achieved

Within one year, Delicia experienced significant improvement in its digital performance. Our focused strategy helped increase visibility, attract relevant traffic, and strengthen overall online engagement.

• SEO :
  • +60% Increase in Organic Traffic
  • +38,000 Total Clicks
  • +1.4M Total Impressions
  • Achieved a strong average CTR of 2.7% .

These results clearly show consistent growth in search visibility and audience reach. By targeting the right keywords and optimizing strategically, Delicia was able to connect with more potential customers and strengthen its digital presence in the local market.

Social Media Impact

• Our social media strategy focused on building real connections with the local community. By creating meaningful and interactive content, we significantly improved engagement and strengthened brand loyalty.

• User-Generated Content: Boosted engagement by 35% through genuine follower contributions.
• Behind-the-Scenes Content: Enhanced brand transparency, increasing story views by 40%.
• Interactive Features: Posts utilizing quizzes and interactive polls saw up to 50% higher engagement.
• Community Strengthening: Fostered deeper audience loyalty through relatable storytelling.

UI/UX Improvements

• Redesigned Delicia’s website for intuitive navigation and a visually engaging experience:
• Updated layouts and clearer navigation improved usability.
• Enhanced product categorization and consistent design patterns across the website.
• Improved user experience across all devices, facilitating customer exploration

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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