K5 International — CRO, SEO & Google Ads

Project Overview

K5 International is a Melbourne-based e-commerce business specializing in barber and hairdressing supplies. They approached us to increase their online performance by enhancing visibility, optimizing conversions, and expanding paid media presence.

Challenges Faced by K5 International

Prior to our engagement, K5 International encountered several digital roadblocks:

Ineffective Homepage Structure

Lacked clear CTAs and product hierarchy.

Low Conversions

Poor layout and incomplete funnel flow resulted in drop-offs.

Underperforming SEO

Keyword stuffing with AI blogs and weak on-page SEO.

Merchant Center Issues

Multiple product feed and policy violations.

Unoptimized Google Ads Setup

Inefficient bidding and weak conversion tracking.

Solutions Delivered

We rolled out a multi-phase optimization and advertising strategy:

Phase 1

Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2

Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management.

SEO Strategy

Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO.

Google Ads Campaigns

Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design

Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content

Created visually aligned content for promotions, new arrivals, and engagement.

Solutions Delivered

We delivered a purpose-built website in WordPress that addressed the core needs of ICCL:

CRO (Conversion Rate Optimization)

• Redesigned homepage and key landing pages to improve flow and reduce friction.
• Added benefit-driven headlines, clear CTAs, trust indicators, and product bundles.
• Implemented scroll tracking, heatmaps, and conversion-based testing.

SEO & Content Cleanup

• Removed low-quality AI-generated blogs.
• Restructured product pages and meta data based on actual keyword search intent.
• Fixed broken internal links and improved anchor distribution.
• Optimized structured data, schema, and image ALT tags.

Google Merchant Center & Ads

• Fixed data feed issues including GTINs, policy mismatches, and missing attributes.
• Built Product Feed Ads and Search Campaigns targeting transactional keywords.
• Set up accurate conversion tracking with call tracking and purchase events.
• Monitored ROAS and refined bidding over 8 weeks for optimized cost-per-sale.

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

CONTACT US TODAY – LET US ELEVATE YOUR SEO PERFORMANCE

Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Performance Growth

• Our efforts led to steady improvement across key KPIs:
• Clicks improved by 2.5x within 60 days of campaign re-launch
• Organic traffic increased by 60% in 3 months (Ahrefs baseline)
• Bounce rate dropped by 22% after CRO implementation
• Conversion rate uplifted by 38% (WooCommerce Analytics)

UX & Technical Enhancements

• Mobile-first design updates
• Product category restructuring
• Integration of reviews and bundles for upselling
• Speed improvements using lazy loading and CDN

UI/UX Improvements

• Created a mobile-first experience
• Added smart filtering, better categorization, and simplified checkout
• Improved design consistency, increasing time-on-site and engagement

Through a combination of CRO, SEO, Google Ads , and Merchant Center optimization, K5 International now ranks higher in search, converts more traffic into buyers, and stands out in the competitive grooming tools market across Australia.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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