Tenth Sports — E-Commerce, SEO & Digital Marketing

Project Overview

Tenth Sports is a South African-based mega store for sportswear, accessories, and athletic gear. In 2021, MH Tech Solutions partnered with the brand to rebuild their digital presence through a complete e-commerce website revamp and a full-funnel marketing strategy. The goal was to improve user experience, increase online visibility, and drive both online and in-store conversions.

Challenges Faced by Tenth Sports

Tenth Sports had a foundational e-commerce presence but faced several key challenges:

Lack of Consistent Brand Communication

Inconsistent visuals and unclear messaging on digital channels.

Low Conversion Optimization

Product discovery, filtering, and checkout experience were not optimized.

Outdated UX/UI

The website lacked mobile responsiveness and modern visual identity.

Poor SEO Foundation

No structured keyword strategy or search visibility.

Limited Ad Strategy

Google Ads were underutilized or misconfigured.

Solutions Delivered

MH Tech Solutions executed a multi-faceted approach:

E-commerce Revamp:

Phase 1

Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2

Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management.

SEO Strategy

Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO.

Google Ads Campaigns

Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design

Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content

Created visually aligned content for promotions, new arrivals, and engagement.

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Current SEO Observations

Due to the client pausing ongoing SEO work and content publishing in mid-2024, the site experienced a gradual decline in rankings and traffic. This highlights the importance of continuous optimization, especially during periods of frequent Google algorithm updates.

⚠️ “Organic performance peaked significantly during our engagement. The recent drop occurred after SEO efforts were discontinued—underlining how crucial consistent SEO is for long-term growth.”

Google Ads Impact

• Increased conversion volume during sales campaigns
• Efficient ad spend and optimized ROAS through granular targeting
• Delivered qualified traffic for niche sports products

UI/UX Improvements

• Created a mobile-first experience
• Added smart filtering, better categorization, and simplified checkout
• Improved design consistency, increasing time-on-site and engagement

Branding & Creative Design

• Delivered new digital banners and product mockups
• Introduced consistent seasonal campaign visuals
• Refreshed brand palette across web and ads

UI/UX Enhancements

Improved overall user experience through streamlined navigation, clearer hierarchy, and intuitive layout:

Graphic Design and Branding

• Delivered a cohesive and appealing brand identity grounded in local visual preferences, establishing consistent recognition across all channels:
• Modernized logo and comprehensive color palette.
• Locally relevant typography and messaging.
• Consistent visual expression in digital and print.
• Strengthened brand trust and recognition among Norwegian customers.

Today, Tenth Sports continues to operate with a high-converting digital platform built for scale. With structured systems in place, the brand remains equipped for future SEO relaunches, performance campaigns, and continued e-commerce growth—now powered by Shopify for improved performance and reliability.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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