Mornington Peninsula Cabs — Website, SEO & Google Ads

Project Overview

Mornington Peninsula Cabs is a trusted local taxi service operating in the Mornington Peninsula area of Victoria, Australia. The company partnered with us to digitize their operations and streamline the booking experience while enhancing their online presence.

Challenges Faced by Mornington Peninsula Cabs

Prior to our engagement, the business struggled with

No Online Booking

No structured online booking system

Low Google Visibility

Poor visibility in Google Search & Maps

Weak Branding

Lack of proper branding and consistency

Manual Follow-Ups

Manual follow-ups for customer inquiries

Limited Marketing Strategy

Limited digital marketing strategy

Solutions Delivered

We rolled out a multi-phase optimization and advertising strategy:

Phase 1

Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2

Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management.

SEO Strategy

Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO.

Google Ads Campaigns

Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design

Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content

Created visually aligned content for promotions, new arrivals, and engagement.

Solutions Delivered

We implemented a robust strategy combining website development, local SEO, and paid advertising to generate results:

WordPress Development

• Built a fully responsive website optimized for mobile and desktop users
• Created a dynamic booking form with conditional logic, vehicle type filters, and custom pricing
• Developed landing pages targeting services (e.g. airport transfers, tours, events)

Local SEO & Google Ads

• Optimized metadata, headings, and content for region-specific keywords
• Integrated Google Maps and GMB profile enhancements
• Launched conversion-optimized Google Ads campaigns with clear CTA funnels
• Applied structured data/schema to enhance visibility in SERPs

Branding & UX Enhancements

• Unified the brand’s color scheme and logo consistency
• Highlighted trust signals including reviews, certifications, and booking security
• Built a seamless booking experience with fewer steps to conversion

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Results & Business Impact

• 70% increase in booking form submissions within 60 days
• Gained visibility in the top 5 results for major local keywords (e.g. “Mornington taxi service”)
• Reduced manual workload due to automation and pre-filled inquiries
• Delivered over 5X ROAS through initial Google Ads campaign
• Improved mobile user engagement and dwell time

Technical & UX Highlights

• Integrated mobile-first UI with high-speed loading
• Built-in Analytics & tracking for ads performance
• Seamless quote-to-booking journey with Gravity Forms
• Future-ready SEO structure for location/service scaling

With a strong brand identity, high-performing booking interface, and visibility across both search engines and ads, Mornington Peninsula Cabs has become the go-to taxi choice in the area.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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