Ducts Cleaning — WordPress Website

Project Overview

Ducts Cleaning is a Melbourne-based duct cleaning service provider offering HVAC, ventilation, and air purification solutions. The client approached us to develop a professional online presence that boosts credibility and drives leads for both residential and commercial services.

Challenges Faced by Ducts Cleaning

Before our engagement, the business encountered several hurdles:

Outdated Web Presence

Previous website lacked mobile optimization and had an outdated design.

No Clear SEO Strategy

Website wasn’t indexed properly and lacked local SEO structure.

Limited Content

Service areas and key offerings were not clearly presented.

Lack of Visual Identity

No cohesive branding or consistency across digital touchpoints.

No Booking Funnel

No streamlined call-to-action for quote requests or bookings.

Solutions Delivered

MH Tech Solutions provided a complete overhaul:

WordPress Website Development

Custom WordPress Build

Mobile-optimized and performance-focused layout.

WooCommerce Integration

Added basic shop functionality for related product sales.

Conversion-Optimized Design

Clear CTAs like “Request a Quote” and “Book Now.”

On-Page SEO & Local Targeting

Implemented structured data, location keywords, and content for suburb-specific pages.

Brand Identity Creation

Designed logo, palette, and consistent assets across web and print.

Content Creation

Developed service content and visuals tailored to the HVAC audience.

Challenges in developing
The Balloon Company

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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SEO Results & Growth

• Since launch, the business has seen meaningful improvement in digital performance:
• Steady increase in local organic traffic
• Improved ranking for competitive HVAC and duct cleaning keywords in Melbourne
• Growth in inquiries and quote requests directly from the site

UX & Technical Wins

• Mobile-first responsive structure
• Embedded maps for service area visibility
• Trust-building content with social proof and guarantees
• Seamless contact funnel leading to higher conversions

UI/UX Enhancements

Improved overall user experience through streamlined navigation, clearer hierarchy, and intuitive layout:

Graphic Design and Branding

• Delivered a cohesive and appealing brand identity grounded in local visual preferences, establishing consistent recognition across all channels:
• Modernized logo and comprehensive color palette.
• Locally relevant typography and messaging.
• Consistent visual expression in digital and print.
• Strengthened brand trust and recognition among Norwegian customers.

Through a comprehensive website redesign, targeted SEO, and strategic branding, Ducts Cleaning now stands out in the competitive HVAC and duct services market in Melbourne, with stronger online visibility and customer engagement.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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