Aurovex — Shopify & AI Automation

Project Overview

Aurovex is an Australian ecommerce brand running on Shopify. They had steady traffic but a conversion rate that lagged behind their potential, and a small team losing hours every week to manual, repetitive order and customer-service tasks.

MH Tech Solutions was engaged to lift store conversion through data-driven CRO and to build AI-powered automation workflows that would give the team back its time — without adding headcount.

Challenges Faced by Aurovex

Underperforming Conversion Rate

Visitors were arriving but too few were converting, and the team had no clear, evidence-based view of where shoppers were dropping off.

Manual, Time-Consuming Operations

Routine tasks — order follow-ups, customer replies and post-purchase emails — were handled manually, consuming 10+ hours of the team’s week.

No Behavioural Insight

Without heatmaps or session data, design and merchandising decisions were based on guesswork rather than how customers actually behaved on the store.

Solutions Delivered

We paired conversion rate optimisation with practical AI automation to improve both revenue and efficiency.

Conversion Rate Optimisation

• Connected Microsoft Clarity for heatmaps and session recordings to pinpoint friction in the funnel.
• Redesigned key product and cart touchpoints based on real behavioural data, then validated changes with testing.

AI Automation Workflows

• Built automated email sequences for abandoned carts, post-purchase follow-up and win-back campaigns.
• Automated repetitive order and customer-service tasks to free the team for higher-value work.

Ongoing Optimisation

• Established a continuous testing loop so conversion gains keep compounding over time.

Results

The combined CRO and automation programme delivered gains across revenue and efficiency:

• +65% conversion rate from data-led funnel and product-page improvements.
• 10 hours saved weekly by automating manual order and customer-service tasks.
• +140% monthly revenue as higher conversion and recovered carts stacked up.