Salam Halal Food — E-Commerce Website

Project Overview

Salam Halal Food is a UK-based halal butcher and grocery store located in Slough. The client approached us to develop a fast, user-friendly e-commerce website and enhance their online visibility through content and social media marketing.

Challenges Faced by Salam UK

Before our involvement, the brand was facing several issues:

No Online Presence

The business was operating offline with no digital storefront.

Limited Reach

Target audience was restricted to walk-in customers.

No SEO or Branding Strategy

They lacked visibility for halal-related searches and had minimal brand recognition.

Outdated Product Presentation

They had no platform to present product categories or promotions visually.

No Social Media Structure

Irregular posting and no strategy for engagement or customer retention.

Solutions Delivered

MH Tech Solutions provided end-to-end solutions including:

WordPress & WooCommerce Website Development

• Built a custom WooCommerce site with optimized speed, mobile responsiveness, and filtering functionality.
• Integrated product categories: fresh halal meats, frozen foods, and grocery items.
• Developed an intuitive, mobile-first checkout flow with secure payment gateways.

SEO & CRO Implementation

• Implemented keyword-rich meta tags, optimized images, and structured URLs.
• Improved organic rankings and conversion rate via optimized landing pages and content strategy.
• Set up schema markup and local SEO settings for UK-based halal product searches.

Content Creation & Social Media Marketing

• Designed branded content for social platforms including Facebook and Instagram.
• Created visuals for promotions, offers, and customer education.
• Built a content calendar and consistent posting plan for social media growth.

SEO & Visibility Boost

• Basic Technical SEO Setup: Metadata, sitemaps, robots.txt, alt text, and schema added.
• Local Keyword Targeting: Optimized content around cricket in Canada and regional leagues.

Results & Growth

• Improved Visibility: ICCL started appearing in Google Search for branded and cricket-related queries.
• Higher Engagement: Weekly content updates drove traffic and social shares.
• Simplified Operations: The centralized digital platform became the go-to source for players, fans, and sponsors.

Results Achieved

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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SEO Results & Growth

• Performance metrics post-implementation:
• 6.47K Total Clicks
• 776K Total Impressions
• 0.8% CTR
• Average Position: 12.8
• From Ahrefs:
• Average Monthly Organic Traffic: Over 160 visitors
• Steady Growth: Improved significantly since early 2024 with visible spikes in mid-2025

UX & Technical Wins

• Mobile-optimized layout for grocery shoppers on the go
• Dynamic banners and color-coded categories for fast browsing
• Google My Business integration for local visibility
• Social proof via customer reviews and certifications

UI/UX Enhancements

Improved overall user experience through streamlined navigation, clearer hierarchy, and intuitive layout:

Branding & Creative Design

• Delivered new digital banners and product mockups
• Introduced consistent seasonal campaign visuals
• Refreshed brand palette across web and ads

By developing a scalable WooCommerce store and implementing smart SEO and content strategies, Salam UK transformed from a traditional butcher shop into a digitally active halal grocery brand serving customers across the UK

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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