Saltpur — E-Commerce & Digital Marketing

Project Overview

Saltpur is a Himalayan salt and wellness brand offering handcrafted salt lamps and natural lifestyle products. In 2020, MH Tech Solutions partnered with Saltpur to completely revamp their e-commerce platform and build their digital presence from the ground up. The existing site was running on OpenCart and suffered from slow loading times, broken checkout processes, and poor UX across all devices. There was no SEO or digital visibility, and the brand lacked the foundation for online growth.

Challenges Faced by Saltpur

Before the intervention, Saltpur faced critical limitations that hindered growth:

Platform Limitations

Built on OpenCart with outdated structure, non-functional add-to-cart and checkout systems.

Zero SEO Foundation

Not indexed in Google, no keyword strategy, metadata, or content optimization.

Poor UX/UI

Cluttered, unresponsive interface on desktop and mobile.

Low Traffic & Conversions

Virtually no organic visitors or sales.

Brand Presentation

Weak packaging and inconsistent visual communication online.

Solutions Delivered

MH Tech Solutions delivered a complete transformation with a long-term digital growth strategy:

Website Development

Migrated from OpenCart to WooCommerce with a fully custom, conversion-optimized, responsive UI/UX.

SEO

Built a comprehensive SEO strategy including keyword mapping, schema, on-page optimization, technical SEO, and regular content publishing.

Content & Social Media Marketing

Created localized, visually appealing content for Instagram and Facebook, increasing product awareness.

Speed Optimization

Reduced page load times significantly to improve usability and SEO.

Google Search Console & Analytics

Integrated tracking tools and submitted the site for indexing and performance monitoring.

Brand & Packaging Design

Designed new packaging for retail and export, aligned with digital branding.

Google Ads

Managed search campaigns to bring immediate traffic and complement organic growth.

Results Achieved

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM
• WEBSITE

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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THE BALLOON COMPANY

Colorful design meets practical functionality

For Balloon Company, we built a dynamic and colorful website that captures the essence of their vibrant balloon and event decoration services. Our team focused on delivering a user-friendly experience with easy navigation, so customers could easily explore the full range of products, including balloon arches, bouquets, and party decorations. We integrated a streamlined checkout system to simplify the ordering process.

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Current SEO Observations

Due to the client pausing ongoing SEO work and content publishing in mid-2024, the site experienced a gradual decline in rankings and traffic. This highlights the importance of continuous optimization, especially during periods of frequent Google algorithm updates.

⚠️ “Organic performance peaked significantly during our engagement. The recent drop occurred after SEO efforts were discontinued—underlining how crucial consistent SEO is for long-term growth.”

Google Ads Impact

• Increased conversion volume during sales campaigns
• Efficient ad spend and optimized ROAS through granular targeting
• Delivered qualified traffic for niche sports products

UI/UX Enhancements

Improved overall user experience through streamlined navigation, clearer hierarchy, and intuitive layout:

Branding & Creative Design

• Delivered new digital banners and product mockups
• Introduced consistent seasonal campaign visuals
• Refreshed brand palette across web and ads

Today, Tenth Sports continues to operate with a high-converting digital platform built for scale. With structured systems in place, the brand remains equipped for future SEO relaunches, performance campaigns, and continued e-commerce growth—now powered by Shopify for improved performance and reliability.