Healesville Taxis — Branding, Website & Local SEO

Project Overview

Healesville Taxis is a local taxi company providing transportation services in and around Healesville, Australia. Their goal was to improve their digital presence, increase local engagement, and streamline the online booking experience.

Challenges Faced by Healesville Taxis

Prior to our engagement, the business struggled with

Weak Online Presence

Outdated or missing website and social profiles hurt visibility and credibility.

Low Local Search Visibility

Poor ranking in local search and Maps reduces customer reach and traffic.

No Brand Identity

Incomplete or outdated profile limits trust, traffic, and local visibility.

Weak Google Profile

Incomplete or outdated Google My Business profile

Solutions Delivered

We rolled out a multi-phase optimization and advertising strategy:

Phase 1

Migrated the website from OpenCart to WordPress/WooCommerce with custom UI/UX, improved product organization, mega menu, and mobile-first performance.

Phase 2

Recently transitioned the store from WooCommerce to Shopify to ensure better scalability, speed, security, and reliability, enhancing the user experience and backend management.

SEO Strategy

Implemented site-wide optimization including technical SEO, on-page enhancements, local schema, and product-level SEO.

Google Ads Campaigns

Launched and managed Shopping and Search ads targeting local and niche sports segments.

Conversion-Focused Design

Designed new homepage, banners, and product templates to boost AOV and reduce bounce rates.

Social Media & Content

Created visually aligned content for promotions, new arrivals, and engagement.

Solutions Delivered

WordPress Website Development

• Built a mobile-first responsive WordPress site
• Designed an intuitive booking interface with service and location filters
• Optimized the site’s speed, user flow, and CTAs to drive more conversions

GMB Optimization & Local SEO

• Completed and optimized their Google My Business profile
• Uploaded high-quality service photos and local content
• Implemented on-page and local SEO practices to enhance map pack visibility

Branding & Visual Strategy

• Designed a modern and professional logo and color scheme
• Ensured consistent branding across website and GMB
• Created social banners and branded icons

Google Ads Campaign

• Set up and managed Google Ads campaigns targeting local ride search queries
• Created compelling ad creatives with clear CTAs
• Achieved strong CTR and increase in website traffic

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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Results & Business Impact

• Saw a noticeable boost in online bookings and form submissions
• Achieved top 3 GMB ranking in the Healesville area
• Website visitors increased by over 2x compared to previous months
• Greater trust and conversion due to professional brand presence

Technical & UX Highlights

• Custom-designed booking form with logic conditions
• Page speed optimized for fast load time
• Mobile-friendly layout with clear CTAs
• Seamless GMB integration with map directions and contact links

Thanks to this digital upgrade, Healesville Taxis has significantly improved their online presence, ranking, and customer acquisition through a trusted and conversion-optimized web and local strategy.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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