DGB Refrigeration — Website & Digital Marketing

Project Overview

DGB Refrigeration is a Melbourne-based HVAC service provider specializing in air conditioning and heating solutions. With over 15 years of experience, they approached us for a complete digital revamp to reflect their credibility and improve online visibility.

Challenges Faced by DGB Refrigeration

Before partnering with us, DGB faced the following issues:

Outdated Website

Built on OpenCart with poor UI/UX across devices.

Broken Checkout Flow

Add to cart and checkout functionality wasn’t working.

No Google Presence

Website wasn’t submitted to Google Search Console

Low Local Search Visibility

Weak organic rankings on HVAC-related terms.

No Content Strategy

Lacked blog or resource hub for customer education.

Basic Branding

Needed a stronger, more trustworthy digital identity.

Solutions Delivered

MH Tech Solutions delivered a comprehensive engagement:

Migration from OpenCart to WordPress (2020)

Website Development

Designed a fast-loading, responsive WordPress site following AMP principles for mobile performance.

Service Page Strategy

Created clear, detailed service landing pages to match high-intent keywords.

Technical & Local SEO

Improved site structure, internal linking, local citations, and embedded Google Maps schema.

Conversion Rate Optimization

Added easy-to-use CTAs, online booking form, and Google Reviews embed.

Branding

Enhanced digital identity with packaging design and social media content.

Results We Obtain

Before our collaboration, The Balloon Company, despite its strong position in Eastern Norway, struggled to transfer its good reputation from the physical world to an effective digital presence.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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SEO Results & Growth

• With consistent optimization efforts, DGB Refrigeration saw strong performance gains:
• 26K Total Clicks
• 26K Total Clicks
• 2.52M Impressions
• 1% CTR (growing month over month)
• Average Position: 31.7
• According to Ahrefs:
• Average monthly organic traffic grew to 850+ visitors
• Significant lift in visibility from mid-2023 through mid-2025

UX & Technical Wins

• AMP-first development for speed (WordPress phase)
• Service-focused layout to improve user journey
• Integration with Google My Business and Maps
• Blog section for HVAC education and internal linking

UI/UX Enhancements

Improved overall user experience through streamlined navigation, clearer hierarchy, and intuitive layout:

Graphic Design and Branding

• Delivered a cohesive and appealing brand identity grounded in local visual preferences, establishing consistent recognition across all channels:
• Modernized logo and comprehensive color palette.
• Locally relevant typography and messaging.
• Consistent visual expression in digital and print.
• Strengthened brand trust and recognition among Norwegian customers.

Through a full-stack transformation—from OpenCart to WordPress—backed by a strong SEO and CRO foundation, DGB Refrigeration now ranks among the top HVAC providers in Melbourne’s local search ecosystem and continues to grow its customer base through search visibility and brand trust.

Ready to Grow Your Business?

At MH Tech Solutions, we don’t stick to just one method. We explore new ideas and adopt the latest marketing strategies to make sure your business stays ahead in the digital space.

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