Muntaha Perfumes: Branding and Shopify Store

Project Overview

Muntaha Perfumes is a new Australian fragrance brand based in Melbourne. We took it from an idea to a launch ready Shopify store, covering brand identity, supplier and market research, and a store for six designer inspired scents and a discovery set. The site is live now with an early access list.

Each scent is a 25% Extrait de Parfum, compounded in the UAE and hand filled in Melbourne. The brand had to look premium next to famous fragrance houses while being open about what it is: scents inspired by well known originals, at a much lower price.

The Challenge

A brand built from nothing

When the project started in May 2026 there was no registered business, no logo, no product list and no suppliers. Every part of the brand had to be planned in the right order so the store would be ready when stock arrived.

A crowded inspired by market

Australian shoppers already have several brands selling scents inspired by designer originals, most with a sample kit. Muntaha needed a clear reason to try it first.

Shipping perfume in Australia

Perfume is classed as a flammable liquid, which limits how it can be posted. Some delivery options other stores promise, such as express air, are not safe to offer for it.

What We Did

Brand identity and business setup

We helped register the company and business name, presented eight logo concepts, and set the brand typefaces: Playfair Display for headings and Raleway for body text.

Supplier and market research

We compared four fragrance oil suppliers and set up a supply model: oils from the UAE, bottles and packaging made overseas, and filling by hand in Melbourne. We studied seven Australian sample kit competitors by size, price and the credit they give, which shaped the Muntaha discovery set. We also researched how perfume can be shipped and advised a road based dangerous goods account rather than express post.

A Shopify store built to launch

• A shop by inspiration menu that names the original fragrance beside each Muntaha scent.
• Collections for him, for her and unisex, each with its own scent notes.
• A build your own Discovery Set: any 3 of the 6 scents as 10ml samples, with a voucher toward a first full size bottle.
• Launching Soon labels and an early access email list, controlled from the theme settings.
• Built on Shopify’s own theme base with no paid apps, so running costs stay low.

Results

The store is live at muntaha.com.au with all six scents, the discovery set, the scent collections and the early access list. Visitors can browse by the fragrance they already love and join the list for first access.

Behind the store, the brand now has its company and business name registered, a logo, a product range and a supply chain from oil to bottle. Sales open at launch, and we will report on results once orders begin. Read more about our ecommerce solutions and web design and development.