Taxi to Melbourne Airport: Web Design and Local SEO

Project Overview

Taxi to Melbourne Airport is a Melbourne airport transfer business that has run the airport route since 2015. We built a custom website with an instant fare estimate, set up automated Google review requests and gave the owner a monthly reporting dashboard. Since March 2026 the site has earned between 145 and 205 search clicks every month.

Most of its work comes from people who search, compare and book within a few minutes, often for a pickup before dawn. The site had to price a trip quickly, explain how a fixed price works, and back that up with genuine reviews from real passengers.

The Challenge

Price questions come first

Airport travellers want to know the cost before they share any details. The site needed to show a fare estimate straight away, while making it clear that a fixed price is agreed by phone or email before the trip.

Reviews arriving slowly

The Google profile already held a 5 star rating, but new reviews came in at a slow pace. Many happy passengers were simply never asked, and any request had to stay within Google’s rules on reviews.

No clear view of progress

The owner had no simple way to see what work was done each month or whether search visibility was moving.

What We Did

A custom taxi website

We built a custom WordPress theme around a four step booking form. Passengers enter a pickup and drop off, choose from four vehicles and see an estimated fare that includes tolls and the airport fee where they apply. A clear note explains that a call or email gets a fixed price before travel. Suburb pages, airport travel guides and a pay after the ride option complete the site. Read more about our web design and development work.

Review requests that follow the rules

• An automatic email goes out after each completed trip, and only during sensible daytime hours.
• Every passenger gets the same request, and nothing is offered in return.
• Each email address is asked at most once every 90 days, so weekly regulars are not pestered.
• A short review link and printable QR cards let drivers ask in person at the door.

A monthly reporting dashboard

We set up a client dashboard that pulls Search Console and Google Analytics figures automatically, tracks how fast new reviews arrive, and lists each month’s work in plain English. It sits alongside our ongoing local SEO work for the business.

Results

Search performance has held steady on one of Melbourne’s most competitive taxi routes. From March to October 2026 the site earned between 145 and 205 clicks from Google search every month, and impressions reached 29k in October 2026, even though the month was only counted to the 25th.

The review system now runs on its own every hour and treats every completed booking the same way. The Google profile shows a 5 star rating from more than 300 reviews, and the owner can follow review growth and search trends on the dashboard at any time.

See the live site at taxitomelbourneairport.com.au.