13 Melbourne Airport Taxi — Website, SEO & Google Ads

Project Overview

13 Melbourne Airport Taxi is a Melbourne-based transport company providing reliable airport transfers and local taxi services. With growing competition in the local market, the company needed to strengthen its online presence and stand out from other service providers.

They approached us to refresh their digital platform, improve user experience, and create a system focused on generating more bookings and direct inquiries.

Challenges Faced by 13 Melbourne

Outdated Website

The previous website was not fully responsive and lacked a clear service structure. This made it difficult for users to navigate and book quickly, especially on mobile devices.

Poor Local Visibility

Weak SEO foundations meant the business was not ranking well for important taxi and airport transfer search terms in Melbourne.

Limited Conversion Tools

The website had no strong call-to-action elements, booking features, or proper tracking systems to capture and measure inquiries.

No Google Ads Presence

There were no paid search campaigns running, resulting in missed opportunities for high-intent local traffic.

Missing GMB Optimization

Their Google Business Profile was not properly optimized, limiting visibility in local map results and reducing trust signals.

Solutions Delivered

MH Tech Solutions implemented a complete digital strategy to improve visibility, conversions, and local search presence.

WordPress Website Redesign

• Built a clean, mobile-optimized WordPress website with clear navigation and service-focused structure.
• Integrated Gravity Forms to capture bookings and lead inquiries efficiently.
• Structured content around service intent to strengthen local SEO relevance.

Local SEO & GMB Optimization

• Optimized on-page elements including meta titles, descriptions, schema, and location-based keywords.
• Managed and optimized the Google Business Profile with regular updates and service targeting.
• Built local citations and backlinks to improve visibility in map results and local search rankings.

Google Ads Strategy

• Launched targeted Google Ads campaigns focused on high-intent keywords such as airport taxi Melbourne.
• Created dedicated landing pages to improve Quality Score and reduce cost per click.
• Implemented accurate conversion tracking for calls and form submissions.

Branding Touchpoints

• Refined the brand identity with a clean color palette and consistent typography.
• Designed branded visuals for Google Ads, social media, and online listings.

Results We Obtain

Before working with us, 13 Melbourne Airport Taxi had built a solid reputation for reliable transport services, but its online presence did not fully reflect the professionalism and trust it had earned offline.

• SEO
• SEM

SEO performance in the last 12 months

+65%

Organic traffic

+1.05k

Total clicks

+40.8k

Overall impression

We are pleased to share the impressive SEO results we have achieved for one of our clients over the past 6 months . Our SEO efforts have resulted in 1050 clicks , 40800 impressions and an average click-through rate (CTR) of 0.2.6%. These results show a significant increase in visibility , engagement and traffic , confirming how effective our strategies are in attracting relevant and targeted visitors to your website .

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Impressive SEM Performance

KR14.8M

Cost

127M

Conv. Verdi

860.29%

Actual ROAS

Exceptional ROAS and high conversion value

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SEO & Ads Performance

• After our combined efforts across organic and paid channels, results improved significantly:
• 6.47K total clicks from Google organic in the last 16 months
• 776K total impressions with a growing CTR of 0.8%
• Avg. position improved to 12.8
• Organic traffic (Ahrefs) surged from 10–15 monthly visits to 160+ within a year
• High visibility for local keywords like “airport taxi near me,” “Melbourne airport pickup,” and “taxi to airport Tullamarine”

UX & Technical Wins

• Implemented a speed-optimized WordPress theme to improve loading times and performance
• Designed a booking-focused layout tailored for mobile users
• Structured a clear and conversion-driven call-to-action flow
• Integrated Google Business Profile and embedded Google Reviews to strengthen trust

UI/UX Enhancements

Improved overall user experience through streamlined navigation, clearer hierarchy, and intuitive layout:

Graphic Design and Branding

• Delivered a cohesive and appealing brand identity grounded in local visual preferences, establishing consistent recognition across all channels:
• Modernized logo and comprehensive color palette.
• Locally relevant typography and messaging.
• Consistent visual expression in digital and print.
• Strengthened brand trust and recognition among Norwegian customers.

Through focused design improvements, local SEO, and targeted Google Ads campaigns, 13 Melbourne Airport Taxi has strengthened its online presence and continues to generate consistent bookings through both organic and paid channels.

Ready to Grow Your Business?

With a clear focus on design, local SEO, and well-structured Google Ads campaigns, 13 Melbourne Airport Taxi has built a stronger online presence and now generates steady bookings from both organic and paid traffic.

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