Silver Taxi Melbourne: SEO and Content

Project Overview

Silver Taxi Melbourne is a Melbourne taxi and silver service company covering airport, corporate and hotel transfers. Since late May 2026 we have worked on the website, technical SEO and suburb content, including fixing thin content on 153 pages. Search clicks rose 97 percent, comparing March to May with July to September 2026.

The business already had a website and a Google profile, but most of its suburb pages gave Google very little to work with. The work focused on making every page correct, useful and clearly about its own suburb.

The Challenge

Thin suburb pages

An audit in July 2026 found that 153 of 219 suburb pages relied on the same generic four question FAQ. With nothing to tell them apart, many pages barely ranked, even for their own suburb name.

Technical and schema errors

The structured data described the business as a car rental company, placed it in the wrong suburb and showed an outdated rating. Several menu links led nowhere, and six service pages were still sitting as drafts.

Broken price text

A formatting fault had removed the dollar figure from the maxi surcharge on 52 pages, so visitors saw only part of the price.

What We Did

Technical fixes first

• Structured data changed to a taxi service, with the correct Clayton address and coordinates.
• Broken menu and footer links fixed across the site.
• Six service pages written and published, including maxi taxi, SUV, Cabcharge and winery tours.
• FAQ structured data added to the service pages.
• The maxi surcharge text corrected on all 52 affected pages.

Suburb pages with real local detail

We wrote 47 core suburb pages with a full body, a local About section and five detailed FAQs. We then fixed all 153 thin pages in batches, starting with the pages that had the most impressions. Each FAQ draws on real landmarks, postcodes, fares and the questions people actually type into Google. Read more about our SEO content service.

Website improvements

The suburb template was updated to show each page’s own content and FAQs, with matching FAQ structured data. On mobile, the sidebar now sits below the content and a fare estimator button was added to the fixed footer bar. This supports our wider local SEO work.

Results

Figures from Google Search Console, comparing three months before and after the main content work:

• Search clicks: 474 from March to May 2026, then 936 from July to September 2026, up 97 percent.
• Impressions: 80k from March to May, then 125k from July to September, up 56 percent.
• Best month so far: July 2026, with 329 clicks.

All 219 suburb pages on the Silver Taxi Melbourne website now carry their own content and FAQs, and none rely on the generic template text.