Our Amazon Marketing service is a complete system — strategy, execution, and reporting all in one place.
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns structured for profit.
High-converting search terms identified and negative keywords applied to cut wasted spend.
Programmatic display ads on and off Amazon to build brand awareness and retarget shoppers.
Titles, bullets, descriptions, and A+ content written to convert browsers into buyers.
Daily bid adjustments for placement, device, and time-of-day to maximise ACoS efficiency.
Weekly dashboards with ACoS, TACoS, ROAS, and revenue by ASIN to guide budget allocation.
A proven system refined across 50+ client engagements — transparent at every step.
Full audit of your Amazon Ads account — wasted spend, keyword gaps, and structure issues identified.
Sponsored Products, Sponsored Brands, and DSP campaigns built with tight ad groups and negative keywords.
Daily bid management and search term analysis to push ACoS down while maintaining sales velocity.
Winning campaigns scaled profitably. Weekly reporting with ACoS, TACoS, and revenue by ASIN.
We combine senior specialist expertise with AI tools to surface faster insights and outperform agencies still working manually.
You own every account, asset, and piece of data we create. No black boxes. Full access, always.
Our team holds Google's own certifications and meets ongoing performance benchmarks — not just a badge on a website.
Every strategy decision is tied to traffic, leads, or revenue. We care about what moves your bottom line — not vanity metrics.
One senior point of contact who knows your business inside-out. No account hand-offs, no junior-only teams.
Month-to-month on every service. We earn your business every month through results — not through long-term contracts.
More than 60% of product searches in the United States now begin on Amazon — not Google. Australian consumers increasingly follow the same pattern as cross-border commerce matures and more Australian sellers list on Amazon.com.au. For any brand selling physical products, ignoring Amazon is no longer a defensible strategy. Your competitors are there. Your customers are searching there. If you are not present, those searches result in sales going to someone else.
But presence alone is not enough. Amazon is a competitive marketplace where visibility is determined by an algorithm, and winning that algorithm requires the same strategic approach as winning Google Search — keyword research, content optimisation, performance metrics, and paid amplification. Brands that treat Amazon as a set-and-forget listing are consistently outranked and outsold by competitors who manage their Amazon presence as seriously as they manage their own website.
At MH Tech Solutions, we provide end-to-end Amazon marketing services for Australian brands selling domestically and internationally, DTC brands moving product online, and wholesale businesses transitioning to direct-to-consumer models. We handle everything from initial account setup to ongoing PPC management and listing optimisation.
Getting started on Amazon correctly saves significant time and prevents costly mistakes. We handle account registration, business verification, tax settings, shipping configuration, and brand registry application (which unlocks A+ content and Brand Stores). For brands new to Amazon, we walk through the strategic decisions that affect long-term success: fulfilment method (FBA vs FBM), pricing strategy, category selection, and competitive positioning.
The Amazon product listing is your storefront, salesperson, and search engine submission simultaneously. Every element must be optimised for two audiences: the A9 algorithm (which decides whether your product appears in search results) and the human buyer (who decides whether to click and purchase). We optimise every component of the listing:
Title: Structured to include primary keywords in the first 80 characters (visible on mobile) while remaining readable. Amazon title structure varies by category but typically follows: Brand + Product Name + Key Feature + Size/Variant.
Bullet Points: Five bullet points that address the buyer’s most important questions and objections. We lead each bullet with a benefit (not a feature), include secondary keywords naturally, and cover: primary use case, key specifications, compatibility, what makes it better than alternatives, and any guarantee or support.
A+ Content: Enhanced brand content available to Brand Registry members that replaces the standard product description with rich imagery, comparison tables, and formatted text modules. A+ content consistently increases conversion rates by 5-15% and is the most powerful tool for brand storytelling on Amazon.
Backend Search Terms: Hidden keyword fields that are crawled by Amazon’s algorithm but not visible to shoppers. We use these to capture keyword variations, misspellings, and related terms that would clutter the visible listing but are valuable for search visibility.
Amazon’s advertising platform has three core ad types, each serving a different purpose in the marketing funnel:
Sponsored Products: Keyword-targeted ads that appear in search results and on product pages. This is the foundation of Amazon advertising — the highest volume, most direct-intent ad format on the platform. We build Sponsored Products campaigns using auto-targeting initially to harvest keyword data, then transition to optimised manual campaigns with precise bid management.
Sponsored Brands: Banner ads that appear at the top of search results featuring your brand logo, a custom headline, and up to three products. Sponsored Brands drive brand awareness and category domination — they are particularly valuable for established brands defending their category position and new brands entering competitive categories.
Sponsored Display: Audience-based ads that retarget shoppers who have viewed your products or similar products, both on and off Amazon. Sponsored Display is our tool for recovering lost sales — reaching buyers who viewed but did not purchase with follow-up ads across the Amazon ecosystem.
Reviews are the single most powerful conversion driver on Amazon. Products with more than 50 reviews and a rating above 4.0 convert at dramatically higher rates than newer listings. We implement legitimate review acquisition strategies: Amazon’s Request a Review feature, post-purchase email sequences via Buyer-Seller Messaging, and packaging inserts that encourage feedback. We do not use black-hat review tactics that risk account suspension.
Amazon’s Demand-Side Platform allows programmatic advertising both on and off Amazon — reaching Amazon shoppers on third-party websites and apps with display and video ads. Amazon DSP is appropriate for brands with significant monthly ad budgets ($5,000+ USD) who want to extend their Amazon marketing beyond the platform itself and retarget shoppers across the wider internet.
Australian brands selling internationally will find Amazon an essential channel for reaching US, UK, and European customers who search on Amazon before they search on Google. DTC brands looking to diversify revenue beyond their own website gain access to Amazon’s massive built-in audience. Wholesale businesses moving to direct-to-consumer can use Amazon to test D2C sales without building their own ecommerce infrastructure from scratch.
If your products are physical, shippable goods and your customers are anywhere Amazon operates, there is a case for Amazon marketing. Contact MH Tech Solutions for a free analysis of your product category, competition, and estimated revenue opportunity on Amazon.
No. We can help you set up a new Amazon Seller Central account, navigate approval requirements for specific categories, and get your first products listed. We also work with established sellers looking to improve their existing performance.
Amazon SEO (organic optimisation) involves improving your product listings to rank higher in Amazon’s organic search results — through keyword research, title optimisation, A+ content, and review generation. Amazon PPC involves running paid Sponsored Products, Sponsored Brands, and Sponsored Display ads. Both work together: organic ranking benefits from sales velocity generated by PPC campaigns.
New sellers typically start with $500-$1,500 AUD/month in ad spend to gather data and establish sales velocity. Established sellers with proven products often invest 10-15% of their Amazon revenue back into advertising. Our management fee is separate from your ad spend.
Yes. Amazon.com.au has grown significantly since its 2017 launch and is now a legitimate channel for Australian sellers. We understand the specific nuances of the Australian marketplace including GST compliance, local fulfillment considerations, and the competitive dynamics versus Australian-specific rivals.
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No. All our services run month-to-month with 30 days notice to cancel or pause. We earn your continued business by delivering results — not by trapping you in a contract.
Paid media campaigns typically see results within the first month. SEO and content marketing usually show meaningful ranking improvements in 3–6 months. We'll give you honest timelines during our proposal.
You own everything — your website, ad accounts, content, and data. If you ever stop working with us, everything stays with you.
Yes. We work remotely with clients across Australia, the UK, USA, Pakistan and beyond.
Fill in our free proposal form and we'll review your situation within 24 hours. We'll send a clear strategy with transparent pricing — no sales pressure, no obligation.
Get a free, no-obligation audit and proposal. We'll show you exactly what's holding your business back — and how to fix it.
