Our Influencer Marketing service is a complete system — strategy, execution, and reporting all in one place.
Manual vetting of influencers by niche, engagement rate, audience demographics, and brand fit.
Fake follower detection and engagement authenticity checks before any partnership is confirmed.
Detailed creative briefs aligned with your brand guidelines, messaging, and campaign goals.
Full coordination of deliverables, timelines, approvals, and publishing schedules.
All influencer content is disclosed correctly to comply with ASA and FTC advertising guidelines.
Post-campaign reporting on reach, impressions, engagement, link clicks, and estimated revenue.
A proven system refined across 50+ client engagements — transparent at every step.
Objectives, budget, target audience, and KPIs agreed before we identify any influencers.
Manual vetting of dozens of candidates — engagement rate, audience quality, and brand fit checked.
Creative briefs sent, content reviewed and approved, then published on the agreed schedule.
Real-time campaign tracking with post-campaign report covering reach, engagement, clicks, and ROI.
We combine senior specialist expertise with AI tools to surface faster insights and outperform agencies still working manually.
You own every account, asset, and piece of data we create. No black boxes. Full access, always.
Our team holds Google's own certifications and meets ongoing performance benchmarks — not just a badge on a website.
Every strategy decision is tied to traffic, leads, or revenue. We care about what moves your bottom line — not vanity metrics.
One senior point of contact who knows your business inside-out. No account hand-offs, no junior-only teams.
Month-to-month on every service. We earn your business every month through results — not through long-term contracts.
Influencer marketing is the practice of partnering with individuals who have built an engaged audience in your target niche — and using their credibility to introduce your brand, product, or service to that audience in an authentic way. When executed correctly, it is one of the most cost-effective forms of brand awareness and conversion marketing available, particularly for consumer-facing brands.
It works best when three conditions are met: the influencer’s audience genuinely overlaps with your ideal customer, the content feels native to the influencer’s usual style rather than an obvious paid placement, and the campaign is tracked with clear metrics tied to business outcomes. When those conditions are not met — when brands pay for reach without checking relevance, or run campaigns with no tracking — influencer marketing produces nothing but invoices.
At MH Tech Solutions, we manage influencer campaigns for brands across Australia, the UK, and the USA, with a particular strength in beauty, food, fashion, fitness, and consumer products. We handle everything from influencer identification through to contract negotiation, content approval, and post-campaign reporting.
Nano influencers have small but highly engaged audiences — often people they know personally or a niche community built around a specific interest. Engagement rates are typically 4-8%, compared to 1-2% for large accounts. They are cost-effective (often accepting product in lieu of fees), authentic, and particularly powerful for local campaigns, niche products, and brands targeting highly specific communities. A campaign with 20 nano influencers in the right niche will often outperform a single macro influencer placement.
Micro influencers represent the sweet spot for most brands. They have enough reach to move the needle, but their audiences remain engaged and their content credible. They are typically niche specialists — fitness trainers, food bloggers, travel photographers, parenting content creators — and their followers trust their recommendations. Micro influencer partnerships are priced at commercial rates but remain accessible for brands with campaign budgets from $2,000-$10,000 AUD per month.
Macro influencers deliver mass reach and strong brand association. They are appropriate for brand awareness campaigns, product launches where visibility is the primary objective, and categories where celebrity endorsement drives purchase decisions — fashion, beauty, lifestyle, entertainment. Fees are significantly higher (often $2,000-$20,000+ per post), and engagement rates are lower, but the brand credibility transfer and sheer audience size justify the cost for the right campaign.
The core format — an influencer creates content featuring your product or service and posts it to their feed, stories, or both. We brief the influencer with key messages, mandatory claims, and brand guidelines while leaving creative freedom to ensure the content performs naturally on their channel. All sponsored content is disclosed per platform guidelines and advertising standards.
Particularly effective for new product launches and ecommerce brands. The influencer receives your product, documents their genuine experience, and shares it with their audience. Unboxing content in particular drives high engagement and purchase intent because it shows exactly what the customer will receive. We coordinate product seeding, timing, and review tracking for all product review campaigns.
Co-branded giveaways with influencers drive rapid follower growth and high engagement. We structure giveaway mechanics (follow, tag, share) to maximise your brand account growth while giving the influencer valuable content for their audience. Giveaways are best used to accelerate community building around a new account or product launch.
Performance-based influencer marketing where the influencer earns a commission on sales generated through their unique link or promo code. This model aligns incentives — the influencer is motivated to create genuinely converting content — and allows you to scale influencer partnerships with predictable cost-per-acquisition. We set up affiliate tracking, issue promo codes, and manage monthly payouts.
We use a combination of platform search tools, influencer marketing platforms, and manual vetting to identify influencers who genuinely fit your brand. Our vetting process checks: audience demographics (location, age, gender), engagement rate authenticity (detecting bought followers and fake engagement), content quality and brand alignment, previous brand partnerships (ensuring no conflict with competitors), and historical post performance. We present a shortlist with full data for client approval before any outreach begins.
Every influencer partnership is governed by a written agreement covering: deliverables (number of posts, story frames, video duration), exclusivity period (preventing the influencer from working with competitors during and after the campaign), content approval rights (we review before posting), usage rights (whether you can repurpose the content in your own ads), and disclosure requirements. Content is reviewed and approved by our team and the client before publication.
We report on reach, impressions, engagement rate (likes, comments, saves, shares), link clicks, promo code redemptions, and where tracking allows, direct attributed sales. Monthly reports include a breakdown by influencer so you can identify which partnerships deliver the best ROI and which to continue, scale, or discontinue.
Ready to build an influencer programme that genuinely drives sales? Contact MH Tech Solutions to discuss your brand, budget, and target audience.
Influencer Marketing is part of our Social Media Marketing service — explore how we build your full social media presence.
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Yes. We work remotely with clients across Australia, the UK, USA, Pakistan and beyond.
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