Our Social Media Advertising service is a complete system — strategy, execution, and reporting all in one place.
Channel selection and campaign architecture across Facebook, Instagram, TikTok, LinkedIn, and X.
Platform-native creatives and copy A/B-tested for the best click-through and conversion rates.
Behavioural, demographic, and interest-based targeting to reach your ideal customers precisely.
Smart retargeting sequences across platforms to follow your prospects through the buying journey.
Daily optimisation of spend allocation across platforms and campaigns for maximum ROAS.
Unified reporting dashboard combining performance data across all active social ad channels.
A proven system refined across 50+ client engagements — transparent at every step.
We identify which social channels your audience is most active on and allocate budget accordingly.
Campaigns built across selected platforms with aligned creative, targeting, and conversion tracking.
Cross-platform bid management and creative rotation to find the best-performing combinations.
Scale winners, cut losers. Unified monthly report showing performance across all active channels.
We combine senior specialist expertise with AI tools to surface faster insights and outperform agencies still working manually.
You own every account, asset, and piece of data we create. No black boxes. Full access, always.
Our team holds Google's own certifications and meets ongoing performance benchmarks — not just a badge on a website.
Every strategy decision is tied to traffic, leads, or revenue. We care about what moves your bottom line — not vanity metrics.
One senior point of contact who knows your business inside-out. No account hand-offs, no junior-only teams.
Month-to-month on every service. We earn your business every month through results — not through long-term contracts.
Organic social media — posting to your feed, sharing stories, engaging with followers — builds brand presence over time. But organic reach has collapsed across every major platform. Facebook pages routinely reach less than 3% of their own followers without paid promotion. Instagram organic reach is declining year on year. If your social strategy relies entirely on organic posts, you are competing for attention you will increasingly not receive.
Paid social advertising changes the equation entirely. With the right targeting parameters, you can put your message in front of exactly the people who are most likely to buy — based on their age, location, income, interests, job title, purchase behaviour, and even what they have been searching online. You control who sees your ads, when they see them, and what action they are prompted to take. That is a fundamentally different capability than hoping the algorithm favours your latest post.
At MH Tech Solutions, we manage paid social campaigns across Meta, LinkedIn, and TikTok for businesses in Australia, the UK, and the USA. Our campaigns are built around business outcomes — leads, sales, bookings, and revenue — not vanity metrics like reach and impressions.
Meta remains the most powerful paid social platform for B2C businesses. With over 2.9 billion monthly active users and the most sophisticated behavioural targeting database in advertising history, Meta Ads allow you to reach people based on purchase intent, life events, interests, and custom audience matching. Facebook skews older (25-54) and drives strong results for services, local businesses, home improvement, financial products, and anything with a considered purchase cycle. Instagram skews younger and visual — ideal for fashion, beauty, food, fitness, hospitality, and lifestyle brands. We run unified campaigns across both placements and optimise budget allocation based on where your specific audience converts.
LinkedIn is the only platform where you can target by job title, company size, industry, seniority, and professional skills simultaneously. If you are selling to businesses — SaaS platforms, consulting services, professional services, recruitment, B2B ecommerce — LinkedIn Ads deliver access to decision-makers that no other paid channel can match. Cost-per-click is higher than Meta, but the lead quality is often significantly better. We use LinkedIn Lead Gen Forms, Sponsored Content, and Message Ads depending on your objective and audience size.
TikTok’s advertising platform has matured rapidly and now offers robust targeting and conversion tracking. If your audience skews under 35, TikTok delivers exceptional reach at lower CPMs than Meta, and its native video format creates an environment where authentic, engaging creative outperforms polished production. TikTok Ads work particularly well for consumer products, food and beverage, fashion, gaming, and any brand willing to produce short-form video content.
Different campaign objectives require different strategies, creatives, and bidding approaches. We align every campaign to the right objective from the outset:
Brand Awareness: Maximise impressions and reach among a defined audience. Best used when entering a new market or launching a new product.
Engagement: Drive likes, comments, shares, and page follows. Best used to build social proof before a product launch or to grow a community.
Traffic: Send qualified visitors to your website, landing page, or product listing. Best used when organic traffic is limited and you need visitors now.
Lead Generation: Capture name, email, and phone number directly within the platform using native lead forms. Best used for service businesses, real estate, finance, and high-consideration B2C purchases.
Conversions: Optimise for purchases, bookings, sign-ups, or any defined action on your website. This is the objective we use for ecommerce clients and any business with a defined conversion event tracked via pixel.
Creative is the single biggest lever in paid social performance. The same audience, same budget, and same targeting can produce wildly different results depending on the ad creative. We produce and test multiple creative formats for every campaign: static images, carousel ads, video ads, and collection ads. Our creative strategy is informed by competitor analysis, platform-specific benchmarks, and continuous performance data.
For video, we follow the hook-hold-CTA structure: capture attention in the first two seconds, deliver the core message before the viewer scrolls, and end with a clear call to action. For static creatives, we test different value propositions, price anchors, social proof elements, and visual styles to identify which combinations drive the highest click-through and conversion rates.
Most first-time visitors do not convert immediately. Retargeting allows you to re-engage people who have already interacted with your business — visited your website, watched your video, engaged with your social profile, or added to cart without purchasing. We build layered retargeting audiences and serve progressively more persuasive ads as prospects move through the consideration funnel. Abandoned cart retargeting campaigns alone frequently deliver 5-10x ROAS for ecommerce clients.
Accurate tracking is the foundation of effective paid social. Without it, you are spending money without knowing what is working. We set up Meta Pixel or LinkedIn Insight Tag on your website, configure conversion events for all key actions (purchases, lead form submissions, phone calls, bookings), and verify data accuracy before we spend a single dollar. For ecommerce clients, we implement server-side tracking to maintain data accuracy despite iOS privacy changes.
We recommend a minimum monthly ad spend of $1,500 AUD for Australian campaigns to generate statistically meaningful data. Below this threshold, the algorithm does not have enough conversion data to optimise effectively. We provide weekly performance reports covering spend, impressions, clicks, cost-per-click, conversions, cost-per-conversion, and return on ad spend (ROAS). Monthly strategy reviews assess what is working, what to scale, and what to test next.
Ready to run paid social campaigns that generate real business results? Contact MH Tech Solutions for a free audit of your current social advertising or a strategy proposal for your first campaign.
Healthcare 
Transport Real results from real clients. Here's what businesses say after working with MH Tech Solutions.
No. All our services run month-to-month with 30 days notice to cancel or pause. We earn your continued business by delivering results — not by trapping you in a contract.
Paid media campaigns typically see results within the first month. SEO and content marketing usually show meaningful ranking improvements in 3–6 months. We'll give you honest timelines during our proposal.
You own everything — your website, ad accounts, content, and data. If you ever stop working with us, everything stays with you.
Yes. We work remotely with clients across Australia, the UK, USA, Pakistan and beyond.
Fill in our free proposal form and we'll review your situation within 24 hours. We'll send a clear strategy with transparent pricing — no sales pressure, no obligation.
Get a free, no-obligation audit and proposal. We'll show you exactly what's holding your business back — and how to fix it.
