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Email Marketing

Email Marketing

Email campaigns and automated sequences that nurture leads, re-engage customers and drive repeat revenue.

Google Partner ★★★★★ 4.9 Rating No lock-in contracts 50+ Clients Worldwide
Google Partner Agency
340% Avg. Traffic Growth
50+ Clients — 8 Countries
4.9★ Verified Rating
What's Included

Everything You Need to Grow

Our Email Marketing service is a complete system — strategy, execution, and reporting all in one place.

Email Strategy

Campaign calendar and automation roadmap aligned to your sales funnel and customer lifecycle.

List Segmentation

Audience segmented by behaviour, purchase history, and engagement for highly personalised sends.

Campaign Design

Branded, mobile-optimised HTML email templates built for deliverability and click-through.

Automation Sequences

Welcome flows, abandoned cart emails, post-purchase, and win-back sequences set up and tested.

Deliverability Optimisation

SPF, DKIM, DMARC, and list hygiene maintained to keep your emails out of spam folders.

Performance Reporting

Monthly reporting on open rate, CTR, revenue per email, unsubscribes, and list health.

Our Process

How We Deliver Results

A proven system refined across 50+ client engagements — transparent at every step.

01

Audit & Strategy

We audit your current email setup, list health, and deliverability before building the new strategy.

02

List & Template Build

List segmentation configured and branded email templates built and tested across all major clients.

03

Campaign Launch

First campaigns sent and automated flows activated — with A/B testing from week one.

04

Optimise & Grow

Monthly analysis of open rates, clicks, and revenue with ongoing improvements to copy and segmentation.

Why MH Tech

What Makes Our Email Marketing Different

AI-Powered Approach

We combine senior specialist expertise with AI tools to surface faster insights and outperform agencies still working manually.

Full Account Transparency

You own every account, asset, and piece of data we create. No black boxes. Full access, always.

Certified Google Partner

Our team holds Google's own certifications and meets ongoing performance benchmarks — not just a badge on a website.

Results-First Mindset

Every strategy decision is tied to traffic, leads, or revenue. We care about what moves your bottom line — not vanity metrics.

Dedicated Senior Manager

One senior point of contact who knows your business inside-out. No account hand-offs, no junior-only teams.

No Lock-In Contracts

Month-to-month on every service. We earn your business every month through results — not through long-term contracts.

Email Marketing That Actually Gets Read

Email remains the highest-ROI digital marketing channel available — returning an average of £42 for every £1 spent, according to the Data and Marketing Association. That figure holds across industries and regions, making email the most cost-efficient way to nurture prospects, retain customers, and drive repeat revenue. Most businesses, however, treat email as an afterthought: a monthly newsletter blasted to an unsegmented list with a generic subject line and a disappointing 15% open rate.

At MH Tech Solutions, we build email programmes that are strategic, segmented, and automated. We design campaigns your audience actually wants to receive — because they are timely, relevant, and written to drive action, not just awareness.

Types of Email Campaigns

A mature email programme is not one campaign — it is a layered system of automations and broadcasts working together across the customer lifecycle.

Welcome and Onboarding Sequences

The moment someone subscribes, enquires, or creates an account is when their interest is highest. A welcome sequence captures that attention and converts it. We build multi-email automated sequences that introduce your business, demonstrate credibility through case studies or social proof, address the most common objections, and move new subscribers toward a first purchase, booking, or enquiry — all without any manual work from your team once the sequence is live.

Abandoned Cart Recovery

For ecommerce clients, abandoned cart sequences are typically the single highest-revenue automation. A shopper adds products to their cart and leaves without buying. A well-structured 3-email sequence — sent at 1 hour, 24 hours, and 72 hours after abandonment — can recover 5–15% of that lost revenue. We write the copy, design the emails, and configure the trigger logic within your platform.

Post-Purchase Flows

The period immediately after a purchase is the best time to deepen the customer relationship. Post-purchase sequences cover order confirmation, product usage guidance, a review or referral request, and a cross-sell or upsell recommendation — all sequenced to feel helpful rather than promotional.

Re-engagement Campaigns

Every list has a dormant segment — subscribers who have not opened an email in 90 or 180 days. Leaving these contacts on your active list damages your deliverability score. Re-engagement campaigns attempt to win back dormant subscribers with a specific offer or direct question; those who do not re-engage are removed from the active list, improving overall performance.

Newsletters and Broadcast Campaigns

Regular newsletters — sent monthly or fortnightly — keep your brand present in the inboxes of people who are not yet ready to buy. When the moment arrives, you are the business they remember. We write, design, and schedule broadcast campaigns covering promotions, new services, industry insights, and seasonal offers. Every campaign is tracked and every subject line is informed by what performed previously.

Promotional Campaigns

Sale periods, product launches, event registrations, and time-sensitive offers. We plan these campaigns with lead-up sequences (teaser, announcement, last chance) rather than single-send blasts, which consistently outperform one-off promotional emails on conversion rate.

Platforms We Use

Platform choice depends on your business type and existing tech stack:

  • Klaviyo — Our preferred platform for ecommerce businesses. Klaviyo integrates deeply with Shopify and WooCommerce, pulling real-time purchase, browse, and cart data to trigger automations with precision. Its segmentation and predictive analytics capabilities are unmatched for online retail.
  • Mailchimp — Well-suited to small and medium service businesses that need straightforward campaign management without complex automation requirements. Lower cost entry point, with solid deliverability.
  • ActiveCampaign — Our recommendation for service businesses with longer sales cycles and lead nurture requirements. Its CRM integration and conditional automation logic handle complex multi-branch sequences that simpler platforms cannot.
  • HubSpot and ConvertKit — We work in both platforms for clients who are already established within them.

If you have an existing platform, we work within it. If you are starting fresh, we match the platform to your objectives rather than defaulting to the most popular option.

Segmentation and Personalisation

Blasting the same email to your entire list is one of the fastest ways to damage your sender reputation and reduce future open rates. Subscribers have different interests, different purchase histories, and different stages in the buying cycle. Sending a welcome discount to a customer who bought yesterday, or a re-engagement offer to someone who opened last week, signals that your brand does not understand them — and open rates reflect that.

We segment lists by:

  • Engagement level (active, warm, dormant)
  • Purchase history (first-time buyers vs repeat customers vs high-value customers)
  • Product or service interest (based on browse and click behaviour)
  • Customer lifecycle stage (new lead, mid-funnel, post-purchase)
  • Geography, where relevant to the offer

Segmented campaigns consistently outperform unsegmented blasts on every metric: open rate, click rate, and conversion rate.

Email Automation Flows

Automation flows are pre-built email sequences that trigger based on specific subscriber actions or conditions — a subscription, a purchase, a page visit, a period of inactivity. Once configured, they run without manual intervention, delivering the right message at the right moment to each individual subscriber.

A basic ecommerce automation stack includes: welcome series, abandoned cart, browse abandonment, post-purchase, and win-back. A service business stack typically includes: lead enquiry follow-up, proposal follow-up, onboarding sequence, and re-engagement. These automations compound in value over time — the longer they run, the more revenue they recover and the more relationships they maintain.

List Building

An email programme is only as valuable as the quality of the list feeding it. We build list growth strategies tailored to each business:

  • Lead magnets — downloadable resources, guides, or tools offered in exchange for an email address, positioned on high-traffic pages
  • Pop-ups and embedded forms — exit-intent and timed pop-ups on the website, configured to appear at the moments most likely to capture attention without disrupting the user experience
  • Landing pages — dedicated opt-in pages for paid traffic, linked from social media ads and Google Ads
  • Post-purchase opt-ins — capturing email addresses and consent at the point of transaction for customers who have not previously subscribed

Deliverability: Domain Warming, SPF, DKIM, and DMARC

Deliverability is the unglamorous foundation that makes everything else work. An email that lands in the spam folder has a zero percent open rate. Deliverability depends on several technical and behavioural factors that most agencies ignore until there is a problem.

We handle:

  • Domain warming — Gradually increasing send volume from a new sending domain so inbox providers learn to trust it before full-volume campaigns begin
  • SPF, DKIM, and DMARC setup — DNS records that authenticate your sending domain, confirm you are who you say you are, and tell inbox providers what to do with emails that fail authentication. These three records are non-negotiable for consistent inbox placement.
  • List hygiene — Regular removal of hard bounces, invalid addresses, and chronically unengaged subscribers to maintain a healthy sender score
  • Spam filter testing — Checking campaign content against major spam filters before sending

A/B Testing

Every element of an email can be tested: subject lines, preview text, sender name, send time, CTA button copy, email length, and content format. We run structured A/B tests on every broadcast campaign to accumulate data on what resonates with each specific audience. Over time, this data translates directly into higher open rates, click rates, and conversions — not based on industry benchmarks, but on what your particular subscribers respond to.

Performance Benchmarks We Target

Industry-average open rates sit at 20–25%. With proper segmentation and subject line optimisation, our campaigns consistently achieve 28–40% open rates. Click rates of 3–6% against an industry average of 2.5%. Automated sequences typically generate 15–25% of total email revenue from a fraction of the active contact base.

What’s Included

Managed email marketing services include:

  • Email strategy and campaign calendar
  • Copywriting for all campaigns and automations
  • Email design to brand guidelines
  • Platform setup, automation configuration, and list management
  • Deliverability setup (SPF, DKIM, DMARC) and monitoring
  • A/B testing and performance optimisation
  • Monthly reporting covering open rate, click rate, revenue attributed, and list health
Proof

Real Results We've Delivered

Healesville Taxis — Digital Marketing Case Study — MH Tech Solutions Transport
Healesville Taxis

Healesville Taxis — Branding, Website & Local SEO

+180%
GMB Visibility
Project overview​ Plexus Motors — Digital Marketing Case Study — MH Tech Solutions Ecommerce
Plexus Motors

Plexus Motors — E-Commerce Website

+70%
Online Revenue
Project overview​ DGB Refrigeration — Digital Marketing Case Study — MH Tech Solutions Ecommerce
DGB Refrigeration

DGB Refrigeration — Website & Digital Marketing

+65%
Organic Traffic
Client Reviews

Don't Take Our Word For It

Real results from real clients. Here's what businesses say after working with MH Tech Solutions.

FAQ

Common Questions

No. All our services run month-to-month with 30 days notice to cancel or pause. We earn your continued business by delivering results — not by trapping you in a contract.

Paid media campaigns typically see results within the first month. SEO and content marketing usually show meaningful ranking improvements in 3–6 months. We'll give you honest timelines during our proposal.

You own everything — your website, ad accounts, content, and data. If you ever stop working with us, everything stays with you.

Yes. We work remotely with clients across Australia, the UK, USA, Pakistan and beyond.

Fill in our free proposal form and we'll review your situation within 24 hours. We'll send a clear strategy with transparent pricing — no sales pressure, no obligation.

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